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Claudio Lima from Bravo: There is a lot of quality and great minds working to reach awards
24 de junio de 2015
Bravo/Y&R roars twice after receiving a Gold Lion for the campaign Conference Room for Popclik and a Silver Lion with Skype and Conference Room for the same client in the category Radio. Claudio Lima, CCO at Bravo/Y&R, spoke with PRODU and congratulated the entire work team for taking two metals, and at the same time rated his experience as member of the jury in the category Radio as very interesting and rich.People are forgetting a bit about paper and nowadays are considering the possibility of doing things on radio. Digital radio makes you ask yourself what else you can do and that offers a great canvas with any possibilities, where you can not only place actors reading a script, but also make it interactive. Radio can be a visual experience and that was what made us wonder, when we wanted to participate in the Grand Prix, is there something we can do on radio beyond making scripts?”In his opinion, the Hispanic market is doing it well. “Two months ago we were evaluating the Hispanic works and the quality has been increasing, which is revealed by the amount of Lions Hispanic agencies have received, since they not only compete against American agencies, but with agencies worldwide. There is a lot of quality and great minds woking for this.”
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