MERCADEO Versión en español
Tash Whitmey from Havas Helia: It’s time brands make friends with Snapchat
Manuela Walfenzao| 25 de junio de 2015
Tash Whitmey, CEO de Havas Helia
After the talk that Evan Speigel, co founder of Snapchat, delivered in Cannes Lions 2015, many executives and creatives learned the virtues this social network offers for vertical video advertising. Tash Whitmey, CEO at Havas Helia, analyzed the presentation and highlighted the key points brands must know.Snapchat, an ephemeral game site for the millennial generation, is maturing and growing in a surprising way”, explained Whitmey. “That is what statistics show. 15 million people contributed with the live posting on Snapchat during New Year, while five million saw the New Year’s celebration on ABC”.According to Spiegel, Snapchat offers something that cannot be obtained in media with linear broadcast: to see an event from hundreds of viewpoints. The platform is becoming a news brand. It is hiring journalists to understand news coverage and be able to launch content created professionally under the voice of Snapchat. Besides, they have partnered with CNN, Vice, and Comedy Central.The success of Snapchat among young people is due to the emphasis on fleeting moments of fun, because it allows young generations to do what they do best: Live the moment”, revealed Whitmey.During the talk, Spiegel commented that it is rare when brands try to act as your best friend, but “everything points to the fact that it is the moment for brands who are targeting millennials to become friends with Snapchat”.
