MERCADEO Versión en español
Sir Martin Sorrell from WPP: The US Hispanic market is good business
Cristian Vergara| 27 de junio de 2015
Martin Sorrell dijo que uno de sus mercados más fuertes es Argentina, pero destacó que México es una gran promesa
Sir Martin Sorrell, CEO at WPP, sees the Hispanic community in the US as a part of the new mainstream. It also includes Afro-Americans, and Asian Americans.”The US Hispanic is a good business because logically the expansion rate of Hispanic businesses which we count in the new mainstream- will be greater. There is a tendency to bring them into the general agency.”Sorrell pointed out to PRODU that the new mainstream spends more time on the Internet and on mobile and the relative growth in their income and wealth is stronger.”We think these segments are under-advertised. In a world where everyone is integrating stuff, what tends to happen is those segments dont get enough time and attention.”He adds that those segments’ populations and income grow fast. The Internet and social media have become increasingly important.In a press conference in Cannes Lions, Sir Martin Sorrell, CEO at WPP, spoke about the size of the group’s operations in Latin America and said that one of their strongest markets is Argentina, but he highlighted that Mexico is a great promise, too.
