MERCADEO Versión en español
Lucky Iron Fish Project stirred up controversy regarding the Product Design Grand Prix
28 de junio de 2015
The Lucky Iron Fish fue basada en el contexto de que en Cambodia la mitad de la población sufre deficiencia de hierro
The Grand Prix in the Product Design category was removed from Geometry Global Dubai and Memac Ogilvy MENA and given to the company of the project, Lucky Iron Fish, after a controversy on the authorship. According to a statement by the Board of the Cannes Lions Festival, the company and not the agencies were the creators and designers of the campaign. The situation stirred up criticism on social networks and Wikipedia, where comments stated that the agencies were not the authors of the design.Based on my understanding of the entry mechanism at the Cannes Lions Festival, we gave Geometry Global approval to be the entrant for all Lucky Iron Fish entries, with full credit to Lucky Iron Fish and other participating entities. There has been no intention to misrepresent the role of Geometry Global or the campaign in the entry or any communications”, said Gavin Armstrong, President and CEO of the Lucky Iron Fish company. Geometry Global, confirmed that the author of the project was the client. We are proud to have partnered with the creators of the Lucky Iron Fish Project. We have been transparent in our award entries about the contributions of all the players including Gavin Armstrong, CEO of Lucky Iron Fish, Dr. Chris Charles, Director on the Board of Lucky Iron Fish, and all of the supporting agencies. The product design and prototype were created by Lucky Iron Fish; Geometry Global helped to introduce the product to a wider audience.
