MERCADEO Versión en español
Fabio Seidl from LAPIZ: We are building a group of multi-national people to work for the multiple needs of our brands
29 de junio de 2015
Fabio Seidl, SVP y director creativo, explica que construyen un equipo multinacional
LAPIZ knew how to #Sendbadluck, then have fun in Los Cabos Reselfies and finish off on the streets with Snow Graffiti to earn three Lions during the 62nd edition of the Cannes Lions International Festival of Creativity. Fabio Seidl, SVP and Creative Director explained that they are forming a multi-national team.”More than thinking about a multicultural agency, we are building a group of multi-national and multi-talented people to work for the multiple needs of our brands. We are happy to win with such different projects and in such different areas”, he told PRODU. LAPIZ was awarded a Bronze Media Lion for its piece #Sendbadluck for Allstate; a Bronze Lion in PR for Los Cabos Reselfies for the Mexico Tourism Board; and a Bronze Lion in Design for the piece Snow Graffiti, also for the Mexico Tourism Board. In an interview with PRODU, David Sable, Global CEO at Y&R and President of the jury in the Creative Data Category, said that LAPIZ’s job in making the shortlist for #SendBadLuck is a great step for an agency.
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