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Mari Tato from In & Out Productions: We always give more, moving beyond creative retribution
Manuela Walfenzao| 6 de julio de 2015
Mari Tato, productora ejecutiva de In & Out Productions
Mari Tato, Executive Producer of In & Out Productions, spoke with PRODU about the strengths of the campaign and the growth they have experimented in the last two years.The benefit of In & Out is that we never stop working and we go straight to the target”, said Tato. She also explained they have a new work rhythm, because they have broadened their client portfolio. They collaborate with new agencies and sometimes create their own advertising contents for new clients.We have a countless number of possibilities that we have gradually created due to the fact that this year and last, the economy has recovered and clients are investing more money and seeing a different type of advertising”, said the Executive Producer.Included in the growth Tato mentioned are the new offices in California and alliances with Latin American production companies, together with the inclusion of European and Latino directors in the In & Out Productions family. We always give more, the point is to go beyond creative retribution. We now offer our clients more in the digital scope, we let them know there are many possibilities”, she said. “We are very happy to be working and producing good results, not just for In & Out, but for other partners”.
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