American Airlines undertakes global ad and media review

American Airlines is making an international review of its advertising campaigns and its media accounts. The process is in the initial stage and is being coordinated by AAR Corporation. The airline expects to reach a final decision by the end of 2015. The company has worked for more than 20 years with McCann Worldgroup agencies. In the US they work with McCann Erickson and its sister agency, TM, based in Dallas. Outside the US, the agency UM, which is also part of McCann Worldgroup, handles American Airline´s media accounts. Universal McCann Manchester is in charge of the airlines campaigns in the UK. After the Sept. 11 attacks in 2002, American Airlines changed their advertising accounts management from DDB Omnicom and handed the responsibility over to McCann. At the beginning of July, the airline launched a new campaign to promote its London-to-New York business class route. The ads were published in The Week.