TELEVISIÓN Versión en español
Horowitz Research: OTT platforms are part of Hispanics lifestyle
Nastascha Contreras| 23 de julio de 2015
The latest finding from the FOCUS Latino by Horowitz Research reveal that Hispanics are more prone to have made streaming an integral part of their video viewing lifestyle. Half of the Hispanic TV viewers (51%) report having spent 20% or more time watching over-the-top content (OTT), compared to 43% of the total of urban TV viewers.Among Hispanics, viewing of OTT is led by bilingual and English-oriented Hispanics (92% and 95%, respectively). But it only reaches 74% of Hispanics who are more Spanish-dominant.The research suggests that this is due to less access more than lack of interest in OTT, but once this barrier is eliminated, the habits are similar. For example, Spanish-dominant Hispanics viewing time on streaming is 49%, similar to bilingual (51%) and English-oriented (45%). Another consideration is the availability of content in Spanish: 62% of Spanish-dominant speakers, regularly watch content in that language.”Until now there has been relatively little content in Spanish available through OTT. New services like Yaveo offer a selection of contents in Spanish and established ones, such as Hulu and Netflix, are strengthening their programming in that language. We think this is going to energize the market”, said Adriana Waterston, Senior VP Insights and Strategy at Horowitz.
