MERCADEO Versión en español
BBH NY launches campaign to fight hunger in the U.S
Manuela Walfenzao| 23 de julio de 2015
En China el 8% de la población lucha para obtener comida, mientras que en EE UU el 20% sufre por esta causa
BBH New York created a campaign to support the cause of Great Nations Eat, a partnership between Share Our Strength, national organization that combats hunger in the U.S and the makers of the documentary A Place at the Table.A series of spots depict a comparison between hunger statistics in the U.S and other countries. The commercials came out on the 4th of July in the aim to confront the myth of the American dream and reveal the problems that affect the nation.Representatives of other countries such as China, Slovenia and Germany appear next to American children narrating the struggles faced by 20% of the population of the U.S to complete their meals. The problem is not only hunger but lack of access to nutritious food. At the end of the ad, the foreign representatives invite to help the U.S in this sense as soon as possible.The most striking thing about this campaign is that it reveals that countries such as China or Slovenia have a much lower hunger rate than the U.S. In this scenario, calls to action from these countries have a great impact.Hunger exists in every community and affects the life of one in six U.S citizens. That doesn´t happen in any other developed nation. It shouldn´t happen here, said Billy Shore, founder and CEO of Share Our Strength. Ending hunger is possible. It will take public awareness and political outreach to build the necessary national will.
Diario de Hoy
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