MERCADEO Versión en español
Martin Feuerstein from Cortez Brothers: Hispanic agencies and production companies no longer need to justify their existence
Manuela Walfenzao| 27 de julio de 2015
Feuerstein: Es evidente la importancia y el impacto que tiene el mercado hispano en este país
Cortez Brothers recently appointed Martin Feuerstein as its Executive Producer. He aims to continue on the path traced by the company members, who have received him as part of the family. He will also contribute with his nearly ten years of experience in the field of production, throughout Latin America. Feuerstein was born in the US and raised in South America, he has worked with agencies and clients around the world, thus developing great understanding of both hemispheres and their characteristics as markets. This will be one of his main contributions in his work with Cortez Brothers. Hispanic agencies and production companies in the US no longer have the need to justify their existence, since the importance and impact they have in the Hispanic market in that country is obvious. And we are here, ready to provide the best possible service”, he stated. The challenge they face as a company is to attract an increasingly informed, demanding and selective audience. “We are always trying to generate pieces with high visual impact by conforming a team with the best talent adapted to our clients needs and to the members of our audience”, he expressed. “Now we can be with them, literally at their fingertips and submit to the true thumbs-up test. That is why we make pieces that can live in all possible media and welcome digital democracy”.
