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DDB Singapur, Ogilvy Vietnam and SapientNitro winers at Cannes Chimera Challenge
28 de julio de 2015
Two Asian agencies won the Cannes Chimera challenge, a global contest that aims for the creative industry to get involved in the proposal of solutions for the world´s development problems. DDB Singapur, Ogilvy Vietnam and SapientNitro from the United Kingdom were the three agencies chosen for their ideas to draw attention towards Global Citizen, a platform that moves Internet users to support and get involved in aiding health and development topics in poor countries.DDB Singapore´s idea is based on the construction of cabins for assistants to donate their body heat to be turned into electricity for communities in need. Ogilvy Vietnam developed an application that visualizes the influence a user can have through his social networks. SapientNitro from the UK made a Facebook contest where they showed connections that can be made with those who live in extreme poverty. “Over the last five years we have, with the Bill & Melinda Gates Foundation, created a series of sustainable campaigns and built meaningful relationships across the industry. Most importantly, we’ve hopefully inspired the community to apply their creativity to the highest of causes: humankind,” said Philip Thomas, CEO, Cannes Lions Festival. This is the fifth and last time the Cannes Chimera challenge will take place and the reasons for ending the project have not been undisclosed.
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