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Burger King includes MasterPass for mobile payment in its app
Manuela Walfenzao| 29 de julio de 2015
Burger King está ampliando sus opciones de pago móvil
Burger King included a second payment option in its mobile application. Now MasterPass from MasterCard is available alongside PayPal. The move reveals the fast food chain´s wish to approach Android users and suggests that more fast food services will broaden their payment options and partner with other brands instead of using a single platform.The Firehouse Subs food chain is also offering MasterPass as a mobile payment option. This system allows consumers to save their credit card information in the system and enjoy a one-step checkout when purchasing meals.”Mobile and electronic payments are very important with keeping Firehouse Subs relevant and attractive to all consumers, said Vince Burchianti, CFO at Firehouse Subs, Jacksonville, FL. As the use of smartphones continues to increase, electronic payments are following suit with the recent addition of Apple Pay and Android Pay to the payment space.An all-in-one device that could potentially replace ones wallet, in a secure way, will become very attractive to consumers in the near future, if not already here.Mobile tools have permeated the food and beverage sector. Increasingly more brands offer the option to order through an application, where they can also choose delivery. MasterPass is currently available in 23 countries. Approximately 250.000 businesses in the world accept this online or mobile payment option.
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