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Cynthia McFarlane: Saatchi & Saatchi was a very interesting 22 year adventure
4 de agosto de 2015
McFarlane: Hay un equipo muy bueno con un talento increíble
After 22 years working at Saatchi & Saatchi, Cynthia McFarlane announces her retirement from the agency to embark on new projects. In an interview with PRODU, she rates her experience there as “a very interesting adventure” that enabled her to grow professionally. McFarlane, who served as chairman and CEO for Latin America in Saatchi & Saatchi LatAm, asumes new personal challenges and assures she will remain in Miami for a while longer. I´ve met amazing people during this time. There is a great team with incredible talent. To have Javier Campopiano -CCO for Latin America at Saatchi & Saatchi LatAm- has been a major success. I know that Carlos Martínez will handle Conill perfectly well. After all these accomplishments I feel proud” she explains. According to other sources, she will not be replaced. With the exception of Brazil, Saatchi´s operations in Latin America will report to Justin Billingsley, worldwide CEO based in London. McFarlane joined Saatchi & Saatchi in 1993, as Account Director in the company´s Puerto Rico office. She worked in several areas of Saatchi & Saatchi and Conill in Latin America and the US and has been in both agencies since 2008. Under McFarlane´s direction, Pablo Del Campo took on international creative responsibilities and became worldwide Creative Director of the agency.
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