MERCADEO Versión en español
NBCU expects 2016 Olympic Advertising Sales to Top $1 Billion
Manuela Walfenzao| 5 de agosto de 2015
Seth Winter, VP ejecutivo de Ventas y Mercadeo de Ventas de NBC Sports Group y NBC Universal News Group
NBC Universal expects to exceed US$1 billion in advertising sales with the Summer Olympics in Rio de Janeiro next August. Seth Winter, executive VP of sales at NBC Sports and NBC Universal News Group, expect the ad sales to top the 2012 Summer Olympics in London. NBCU has more space to sell with the introduction of golf into the 2016 Olympics. NBCU-owned Golf Channel will be airing all the golf matches, “so we have a lot more sports to bring to the marketplace” Winter said. Automobiles, consumer packaged goods, insurance, quick-service restaurants and movie studios, are among the strongest advertisers. NBCU has already received good commitments from rights holders like BMW, Procter & Gamble, Coca-Cola, Kellogg’s and Nike, among others. Winter noted that there is an extraordinary strength in auto. This is a vastly different trend than the one seen during the Super Bowl, which also was aired on NBC. At the time, he said, it was a tougher year than others and advertisers were being much more cautious about buying time in the game. Digital sales are also going well. Winter estimates an increase of as much as 75% in digital viewership from London Olympics. The 2016 Olympics being held in Rio will mean that more of the major competitions will be aired live in or around U.S. East Coast prime time, a potential positive for ratings.
