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Adidas Eric Liedtke: New spot is a compelling concept, inspiring the creators to push their game forward
7 de agosto de 2015
Lionel Messi y James Rodríguez protagonizan el comercial Crea tu propio juego
72andSunny released a new spot for Adidas, starring the famous soccer players Lionel Messi and James Rodríguez. The campaign aims to inspire fans to stop following in the footsteps of their heroes by forging their own game style. The spot called Create Your Own Game is part of the Sports 15 campaign which features many soccer superstars including Lionel Messi, James Rodríguez and Gareth Bale. Create Your Own Game is a compelling concept, inspiring the creators of today to push the game forward. It encapsulates the brands vision that is relevant to all sports and athletes and encourages creators to think differently, take inspiration from heroes, but ultimately create their own game said Eric Liedtke, Adidas board member responsible for global brands, in a statement. 72andSunnys CCO, Glenn Cole, said that the challenge was to engage with the next generation of sports creators, and at the same time, enjoy the great world soccer icons. The spot will be launched in 50 countries worldwide. The agency disclosed that new advertising pieces, where Messi will continue to star in, are being produce.
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