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Cristiano Ronaldo pretends to be a homeless man to launch his new headphone brand
Manuela Walfenzao| 10 de agosto de 2015
La estrella del Real Madrid se asoció con Monster Products
Real Madrid soccer star, Cristiano Ronaldo, launched his new headphone line and made a campaign in which he dressed as a homeless to present the brand: ROC Live Life Loud. Ronaldo is co-founderr of this consumer electronics company, that is betting on headphones as the first of many products they will develop to offer the soccer player´s fans. The business was founded in partnership with Monster Products. Tje line will be sold exclusively through eBay.In a promotional activation, Ronaldo, disguised with a false beard, wig and tattered clothes, challenged passers by with a soccer ball. Everyone was surprised with the athletic abilities of this seemingly homeless man. Until a child approached him and after they played for a while, he autographed the ball for him. He then took off the beard and wig revealing his identity and announcing his brand.Everything in my life is about performance and quality” said Ronaldo. We launched ROC Live Life Loud to give my fans around the world direct access to high design and the best sound quality in the market”.
Diario de Hoy
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