MERCADEO Versión en español
Angel Gracia of Letca Films: Is vital to take advantage of the new mobile arena to bond with brands
Manuela Walfenzao| 13 de agosto de 2015
Gracia: Hay mucha más creatividad en el mercado hispano actual
For the Venezuelan film director, Angel Gracia, who recently joined the Letca Films family, its difficult to come across companies which havent become impersonal. Talking to PRODU, Gracia told why he joined Letca. He said that one time he met by chance with Jorge Colon, president and founder of Letca, in an airport and both realized they shared a business vision. We found out we were on the same page and we brought together our will to perform interesting and innovative things. For me is vital to work with a director who shares my goals. So we resolved to produce serials and work ideas to develop new shows. The appointment of Gracia came along with the creation of Letca Content, a unit that will develop original content compatible with brands. In the face of new mobile spaces and channels, we can create independent series, good ideas that can relate to brands. Jorge and I already have developed some 5 minutes webisodes for different marketers. For the Venezuelan director, creativity has bloomed in todays US Hispanic market. I believe that social networks have been a great catalyst of this change he said. Currently Gracia is producing a show for Netflix and a feature film.
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