Social networks impact culture and broaden creative possibilities

Jeff Bullas, Digital Marketing Assessor explains that thanks to social networks, media has democratized. Currently, they are people’s media. The challenge nowadays is not in having influence over or access to publishers. Turning small brands or talented people into influencers depends on each one and on the effort and importance they give to their networks. The mobile world is rich, multimedia and free, creative possibilities have expanded.The only thing that is required for this to happen is passion and dedication, be it as an individual or as a brand. The big challenge is in standing out in an increasingly digital world, with a different vision from the ones of millions of bloggers that are already online.To have presence in networks is key, since this has been a process which has changed human awareness. Global connectivity has impacted the culture and the organization of nations. Audiences are now very different, the audience controls what they consume and is increasingly independent. An author may publish his book in Amazon, without having to check with any publishers. The digital landscape offers multiple advantages, such as turning a passion into a business, closely controlling the market, leading the market and conversations, having organic influence, building trust as a brand, earning respect, leaving a digital print, growing as a network, opening business opportunities and connecting with international markets.