TBWA and Gatorade launch the new campaign Sweat it to get it

The American football players, JJ Watt and the Manning brothers are the stars of Gatorade’s new campaign. TBWA developed a series of commercials in which they show people who are about to buy a Gatorade, but the only way to get it is by sweating. Through hidden cameras located in universities and schools vending machines, they filmed young people who went to buy a Gatorade. At that moment, a guy pretending to be a janitor tells them that in order to get one, they must sweat. Immediately after, JJ Watt or the Manning brothers come in and show them that if they don’t sweat, they won’t get it. Sometimes JJ Watt lifts the huge machine and takes it away. The Manning brothers scare a couple of kids and humorously invite them to do exercise so they can take their beverage.All the videos are available on the brand’s website and on YouTube.