MERCADEO Versión en español
Ingeñuity: New agency focusing on the New American Mainstream
Manuela Walfenzao| 28 de agosto de 2015
Trujillo: Ingeñuity es una agencia que fomenta el crecimiento de las entidades que buscan conectarse con audiencias diversas
Business executive, Sol Trujillo, joined the founders of Latinpointe, David and Sarah Chavez to form Ingeñuity, a content and experiential event firm focused on the New American Mainstream. The new agency proposal is to design and produce groundbreaking signature platforms connecting the world’s most recognizable brands to people experiences. Some of these platforms include: a National Speakers Bureau, the Success Platform and a Multi-City Tour with Soledad O’Brien. “Ingeñuity is a growth building agency for entities looking to connect with diverse audiences from influencers to millions of consumers” said Trujillo. “We simply will be brand-building through innovation, delivering high-profile and meaningful connection opportunities for clients.” As part of its focus on the New American Mainstream, Ingeñuity simultaneously announced its Success and Excellence Platforms. The former will focus on sharing American stories of inspiration and motivation through the creation of success. Partnering with the National Speakers Bureau, they will launch a series of 40 lectures with the most accomplished, creative, and motivational speakers across the country, called Success Stories Live!. The company’s Excellence Platform will develop and produce high-profile awards recognition programs spotlighting contributions of Latinos across the United States and will executive produce events such as Los Angeles Times Latinos de Hoy Awards. It was also announced that broadcast journalist and philanthropist Soledad O’Brien, will co-produce a three-month, multi-city college tour.
