Visa Europe hands Saatchi & Saatchi its brief for the 2016 Olympics

Saatchi & Saatchi won the Visa Europe account, to promote their efforts as official sponsor of the 2016 Rio de Janeiro Olympics. The agency will develop creative and integrated campaigns for Visa´s 37 European markets. The work will be broadcast next year.Saatchi & Saatchi won the account after competing with other agencies in the Visa roster. Gary Twelvetree, Executive Director of Brand and Central Marketing at Visa Europe, was in charge of the selection process.Saatchi & Saatchi is also Visa’s creative agency in the entire European continent. Their team created the credit card’s advertising campaign for the London 2012 Olympics. Back then, the investment in media was close to US$35 million and they created the commercial Flow Faster, featuring the Jamaican sprinter, Usain Bolt.