MERCADEO Versión en español
General Mills relaunches QueRicaVida.com to approach the new Latin woman
Manuela Walfenzao| 17 de septiembre de 2015
El nuevo sitio web ofrece recetas, cupones para ahorrar e información nutricional
The international food company General Mills, launched on Sept. 15th a new and improved version of their digital platform {QueRicaVida.com;http://www.quericavida.com/en}. The purpose of this effort is to adapt to the possibilities offered by mobile technology to meet the needs of the new Latin woman and her mobile lifestyle. “Relaunching our website QueRicaVida is the perfect opportunity to continue growing and equipping our multicultural consumers with the best resources to cater to them in the current mobile world” said Mónica Granados, Assistant Interactive Marketing Manager, who supervises all the platform´s digital content. According to a recent study by IAB, Latina moms are leading mobile first lives. Nearly 40% use mobile as their primary Internet source. With this landscape, General Mills decided to redesign their new site so it would be more socially intuitive and friendly for mobile technology. “Our Latina mom plays a pivotal role, guiding all decisions and meal creations. The emerging new Latina is highly focused on preserving heritage as well as blending her cultural realities and influences. We wanted to honor her with quality-focused content highlighting new products and experiences and empowering her with more innovative shopping tools” explains Granados. The new website has richer, more diverse and relevant content. It offers valuable recipes, savings coupons and nutritional information in a way that is more convenient for consumers.
