Honda announced review of its global media account

Honda began the review of its global media planning and purchase account. Until now, Honda´s account has been handled by Starcom Mediavest Group for Europe. This is a process that began in June with the review of its media account in Great Britain. More recently, in August, Lost Boys, social content agency and DigitasLBi, have created a spot for the launching of Honda´s HR-V line. It also coincides with the Advertising Standards Authority (ASA) prohibition of Wieden & Kennedy London’s Honda ad, titled The great untried, for encouraging dangerous or irresponsible driving.