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Jason Blum signs a contract with NBCUniversal to make branded content aimed at millennials
Manuela Walfenzao| 2 de octubre de 2015
Jason Blum, productor de Blumhouse
Jason Blum, known as the master of horror films for millennials, will make branded content for the advertisers of NBCUniversal. The producer of The Purge, Insidious and Paranormal Activity announced his alliance with the TV network this week. The official partnership is with Blumhouse Productions and will be devoted specifically to content for millennials, since 65% of the audience that consumes Blum´s films is less than 25 years old. Linda Yaccarino, chairman, advertising sales and client partnerships at NBCUniversal, said that Blumhouse “is the singular experts in reaching that millennial audience through that horror lens. And that audience is elusive and unique. It made all the sense in the world for us to come together.”Along with the AOL partnership in April and the US$200 million investment in Vox Media and Buzzfeed, the deal with Blumhouse “is the continuation of “a strategic effort to partner with the right people to enhance our content offerings to our viewers, but also to be able to combine these with opportunities for our advertisers in a unique way,” said Yaccarino.Blumhouse´s film division produces low-budget horror franchises that are amazingly successful. The production company has a long standing link to NBCUniversal, since they have a production deal with Universal Pictures for the next 10 years and has first-look deals with Universal Pictures for the next 10 years.
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