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Cisneros Media Distribution made an agreement with Getty Images LatAm to produce content through MOBIUS.LAB
Nastascha Contreras| 5 de octubre de 2015
Cisneros Media Distribution (CMD) announced the signing of an agreement with Getty Images Latin America for the development and global commercialization of programmable content that will use the catalogue with 80 million images and illustrations, more than 50,000 hours of audiovisual footage, that includes videos in 4K and an extensive music library with global rights. The co-production agreement led CMD to establish a new creative unit, MOBIUS.LAB Productions, devoted exclusively to creating and producing innovative content and formats that takes the multi screen audience´s habits into account. CMD will present in the international market MIPCOM 2015 more than 20 programs currently under development by MOBIUS.LAB Productions. “Any event that happens in the world is immediately captured by Getty Images photographers and film makers. This material will be processed by a select creative team to develop and produce fascinating content in all kinds of formats, genre and length according to clients needs for any technological platform” explained Marcello Coltro, Executive Content Distribution VP at Cisneros Media. MOBIUS.LAB is a brand inspired in the mathematical concept of infinity of the Moebius strip. The production of content will follow three realization lines: topics, formats and “choose-and-produce”. These concepts will be personalized to satisfy clients´ individual needs and will be delivered in a 30-day period. Marina Engels, Getty Images Latin America Managing Partner, said: “We are very enthusiastic with Cisneros Media Distribution´s vision for MOBIUS.LAB Productions”.
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