MERCADEO Versión en español
Debbie Margolis-Horwitz of Kreative Kontent: Brands are getting increasingly creative in their target-content connection
Manuela Walfenzao| 13 de octubre de 2015
Executive producer and president at Kreative Kontent, Debbie Margolis-Horwitz explained to PRODU that the main challenge the company faced in 2015 has been adapting to lower budgets. “We have become pros working at all budget levels while still maintaining the creative integrity of the project. It has become first hand to adjust to the budget level whether it is for digital or broadcast.” Branded content is a very important format for Kreative Kontent. ” Brands are getting really creative in connection with their target markets through content. The digital space is saturated with content so collaborating with our clients to produce content that will attract and keep an audience it’s a great challenge” she added. Currently, the firm is filming 360º Virtual Reality content. “Being able to tell a story through a 360 degree immersive experience while collaborating with some of the best in the business makes this new emerging technology a very exciting space to be in.” Over the past months, Kreative Kontent has been working a lot with different clients. “One project that stands out is a collaboration with Zubi Advertising for their client Ford’s Warriors in Pink. {The Remind Me Soap;www.remindmesoap.com} project is such beautiful and creative way to help save lives during Breast Cancer Awareness Month. Our videos, directed by Fro Rojas details the creation of the first soap that wont let women forget to perform their routine breast self-exam in the shower” she said.
