MERCADEO Versión en español
Toys R Us launched this week its new campaign for the holidays
Manuela Walfenzao| 23 de octubre de 2015
La campaña se titula Awwwesome y captura el espíritu festivo de la navidad
The main strategy of this new holidays’ campaign is based on mobile marketing with exclusive content on the brands social media channels and playlists on YouTube featuring behind-the-scenes content. The campaign called Awwwesome was designed with the notion of capturing holiday spirit and fostering emotional connections with customers via digital, television and print media. “With the increasing time spent by children and parents on mobile, having smartphone-optimized content ahead of a peak shopping season is a great marketing move” said Cheryl OBrien, public relations manager at Toys R Us. “Mobile commerce continues to be one of our most rapidly growing channels of consumer engagement. We know that holiday shopping can happen in a planned activity or spontaneously almost anywhere, so were taking advantage of different avenues to continue telling our campaign story where our fans frequent” OBrien explained. “This season were aiming at having a greater presence on our digital channels, and as such, wanted to extend the campaign online by featuring brand new, exclusive content on the companys social media channels including Facebook, Twitter, Instagram, Snapchat and YouTube” she concluded.
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