Wieden+Kennedy SP inspires bravery with Mas não pode for 5star

5Star launched its new campaign {Mas não pode;www.produ.com/television/videos/index.html?noti=10090}, where the chocolate bar inspires courage, but not always with the happiest ending. The spot, created by Wieden+Kennedy SP and directed by Rodrigo Saavedra -director and partner at Landia Sao Paulo-, is betting on absurd and insane humor, where characters are driven to carry out not very advisable actions induced by the courage aroused by eating the chocolate bar. With only a bite of the 5Star chocolate bar -the new Mondelez product- you feel capable of doing anything, even inappropriate things, is what the spot shows. “You think that you can do anything, but you can’t” says the ad announcer.