MERCADEO Versión en español
Luis Montero from The Community: We are honored to have been chosen by BMW North America as its record agency
6 de noviembre de 2015
Joaquin Mollá, fundador y director creativo junto a Luis Montero, presidente y José Mollá fundador y director creativo
BMW North America chose The Community as its Hispanic record agency, after a hard-fought review. The agency will be in charge of developing the strategy, creativity, production, digital and social media services, as well as activations of the brand’s events. The account will be handled from The Community´s Miami office. “The decision to select The Community is based on its committed direction and its unique understanding of our brand” declared Trudy Hardy, VP of Marketing at BMW North America. “We are thrilled to have them join our talented roster of agencies as we continue to expand our creativity and innovation in new ways” she added.”This is an incredible opportunity for our agency” said Luis Montero, President of The Community. “BMW is a visionary, category leader, who, like us, understands the importance of culture in connecting with all kinds of consumers today. We are honored to have been selected and can´t wait to get started”.The new works that the agency will develop for BMW North America will be launched in 2016.
