MERCADEO Versión en español
Toyota is winner in the Hispanic category of the ANA Multicultural Excellence Awards for the campaign Más que un auto of Conill
8 de noviembre de 2015
El equipo de Toyota y Conill durante la ceremonia en la gala de premios a la Excelencia Multicultural de ANA
Toyota received three awards in the ANA Multicultural Awards Ceremony for the campaign Más que un auto by Conill. The first acknowledgment was in the category Significant Results, the second was the big prize in Digital Media and the third in the Hispanic category. “These three awards remind us to remain focused on a multicultural market and that we must listen to and understand all that diversity and know what is most important for them” said Javier Moreno, Communications Manager at Toyota.Jennifer Dellapina, Account Planner at Conill, said that for the Hispanic audience the family car is another member of the family and “we wanted to contribute the value it has for them. So we built license plates with the names people give their cars. We had to order more than 100,000 impressions and they continue to ask for more”.In that same category, Fiat received a special mention for the campaign De lo ordinario a la extraordinario by Lopez Negrete agency.In the Radio category the winner was Kimberly Clark developed by LatinWorks. Wells Fargo received a metal in LGBT by the BBDO agency. Tylenol was the winner in the category Total Market for the piece How we family by J. Walter Thompson.
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