MERCADEO Versión en español
Digital Advertising Alliance launches AppChoices en Espanol
Manuela Walfenzao| 10 de noviembre de 2015
Lou Mastria, director ejecutivo de la Alianza de Publicidad Digital
The Digital Advertising Alliance (DAA) launched on November 9th an updated version of its mobile app for Spanish speakers, called AppChoices en Espanol.”The U.S. is the second-largest Spanish-speaking country in the world, and we want to make sure that Spanish speakers have the same access to the DAA’s tools as English speakers” said Lou Mastria, DAA’s Executive Director. “AppChoices is the first cross-industry self-regulatory tool to address the issues of transparency and consumer control in mobile apps, and we are proud to build on that legacy of proactive privacy tools by providing the same level of transparency and consumer control in Spanish for U.S. audiences.”AppChoices en Espanol offers a friendly interface. It is available as a free download from Google Play, App Store and Amazon Store. The platform allows users to control the collection and use of cross-app data for interest-based advertising of the device on which the app is installed.According to a study by Specific Media and Starcom MediaVest Group, Hispanics spend 42% of their total online time on a mobile device vs. just 33% for Non-Hispanic users. The same study showed that Hispanic Americans spend significantly more time online at 31 hours per week, compared to just 12 hours per week for non-Hispanic Americans.
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