MERCADEO Versión en español
Honey Bunches of Oats launches its campaign #LatinosConDedicación
16 de noviembre de 2015
Mili Laddha de Honey Bunches of Oats: Los Latin Grammy son el escenario perfecto para dar a conocer nuestro programa #LatinosConDedicación
Post Foods’ cereal Honey Bunches of Oats launched its campaign #LatinosConDedicación, to invite celebrities and fans who attend the 16th Annual Latin GRAMMY Awards Gift Lounge to share what inspires their dedication and commitment to everything they do. “The Latin GRAMMYS are the perfect stage to premiere a program anchored on the passion that characterizes Hispanics” said Mili Laddha, senior Brand Manager, Post Honey Bunches of Oats. “Honey Bunches of Oats is a loved brand by the Hispanic community. We want to demonstrate our dedication back to the community by turning every hashtag into meal donations this holiday season.”Backstage, in the hospitality area at the Latin GRAMMYs Gift Lounge in Las Vegas, Honey Bunches of Oats will have an interactive station with a live broadcast of celebrities. They will also surprise presenters and performers with a breakfast in a box and a limited edition Golden Spoon Award engraved with #LatinosConDedicación.The company will donate 11 foods to the organization Feeding America for every person that shares the hashtag #LatinosConDedicación from November 16, 2015 to January 3, 2016.
