Eric Tourtel of Teads: The partnership with Secret Media will help alleviate ad blockers threat

Teads and Secret Media announced their global partnership to unlock outstream advertising threated by ad blockers. The anti-ad-blocking capability will be deployed on Teads’ global network of premium publishers, which includes Forbes, El Mundo, Grupo Expansión, Terra, El Tiempo, amongst others. Teads’ partnership with Secret Media will unlock Teads’ inRead and inBoard native video advertising formats, which are inserted inside articles and other editorial content. Teads’ outstream video formats, available on smartphone, tablet and desktop, are opt-in units that users can choose to watch or ignore. “Secret Media’s technology will help alleviate some of the consequences brought by ad-blockers and help shed light on the fact that not all video is the same” Eric Tourtel, Senior VP of Teads LATAM, commented. “We are happy to support Teads and help advertisers gain additional audience reach, while empowering publishers to regain revenue. We believe that focusing on skippable video ads, leaving aside banners and non-viewable impressions, is the answer for users who are inundated with intrusive advertising” said Frederic Montagnon, Secret Media’s CEO. Teads recently launched its Advertising matters campaign to help educate the industry on the importance of improving the state of online advertising.