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Teads and MediaMath partner to provide advertisers with premium programmatic video inventory in Latin America
Cristian Vergara| 9 de diciembre de 2015
MediaMath, company represented by Headway Digital in the region, announced its partnership with Teads, inventors of native video advertising and a global monetization platform for publishers.The partnership allows clients that use MediaMath’s Terminal One Marketing Operating System to tap into Teads´premium video inventory through its open exchange and private marketplace using Deal ID, an added functionality that matches individual buyers and sellers based on pre-negotiated criteria like pricing, ad placement, and ad format.Teads premium video inventory spreads across more than 500 first-rate global sites, including Forbes, El Mundo, Grupo Expansión, Terra, El Tiempo, Estadao, among others. MediaMath works with some of the biggest brands in the world, as well as with the main ad agency holdings.”Outstream video is going mainstream as more brands and publishers seek formats that are viewable, native, non intrusive and engaging in premium editorial environments” said Eric Tourtel, Senior Vice President, Teads LATAM. For his part, Fernando Juárez, Managing Director of MediaMath in LATAM, mentioned that the partnership with Teads brings great expectations to the advertising market in the entire region. With Teads we are able to combine technology, advertising and video more efficiently in a unique place”.
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