Donna Speciale from Turner: Our reorganization is the start to reimagine advertising

President of Turner Broadcasting Ad Sales, Donna Speciale, spoke about the changes they are implementing in the structure of the company. “This is basically the beginning of reimagining advertising” she said. The organization has spent three years preparing for this process that will revamp the company and strengthen the relationship with their clients. The biggest change is the creation of the Client Strategy and Ad Innovation Unit, that will be led by Michael Strober, recently promoted to EVP. His team will be comprised of two areas: Innovation and Programmatic Solutions, and Client Strategy and Development.”It will be a resource for our sales people, but also for our clients, because we will be building category insights, which is going to help the conversations and drive deeper conversations and business results for clients” explained Speciale.On the other hand, the EVP who supervised ad sales for specific networks —Katrina Cukaj (CNN y HLN), Joe Hogan (Adult Swim, Cartoon Network, Boomerang y truTV) y Frank Sgrizzi (TNT y TBS)— will now have a sales portfolio with a team that will cover the entire roster and will be divided by region, clients and agencies, and categories. “We are the only media company that will have strategic leadership across the entire portfolio representing our brands” said Speciale. “What we’re finding is that want to have much more business and robust conversations, and in order to do that, you had to bring many people to the table.”