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Doritos announces the three finalists spots for the Crash the Super Bowl contest
6 de enero de 2016
Swipe for Doritos por David Rudy de EE UU es una de las piezas seleccionadas
Doritos disclosed the three finalists spots for its emblematic Crash the Super Bowl contest, chosen from among 4,500 submissions from 28 countries. Among the finalists is the {Swipe for Doritos;www.produ.com/publicidad/videos/index.html?Noti=10322} piece by David Rudy of the U.S. which highlights the complexities of dating, of finding the perfect match, but the decision is more overcoming when it is accompanied by a bag of Doritos. The other two pieces in row are: Doritos Dogs by Jacob Chase (U.S.) and Ultrasound by Peter Carstairs (Australia). Jeff Klein, VP of Marketing for Frito-Lay said that they narrowed the finalists list “to focus the spotlight of the users, ensuring that all of our finalists walk away with truly life-changing opportunities.” The most voted spot in the Doritos website will be aired during Super Bowl 50 broadcast on CBS next February 7th. The winner will also receive US$1 million and the chance to work with Zack Snyder, Batman and Superman: Dawn of Justice director on an upcoming Warner Bros. project. The Super Bowl has become one of the most important sports broadcast at international level. The event gathers millions of viewers positioning it as a perfect place for brands to show their best creative debuts.
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