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BBDO Worldwide acquired Wednesday Agency Group
Manuela Walfenzao| 7 de enero de 2016
Grede y Torstensson, cofundadores de Wednesday, seguirán liderando la agencia
The ad agency BBDO Worldwide, a division of the Omnicom group, purchased a majority number of stakes in Wednesday Agency Group, which focuses on fashion and luxury lifestyle brands.The acquisition grants BBDO Worldwide greater access to the luxury, fashion and lifestyle categories. The agency will capitalize on Wednesday´s ability to make integrated campaigns, content, digital strategy, design, and branding for the most renown brands in the world in this field. Its clients include names such as Calvin Klein and Mr Porter. Andrew Robertson, President and CEO of BBDO Worldwide, said he has been an admirer of the agency for years. “They really know the highly specialized sectors they operate in, have constantly evolved their offer to increase their relevance and strengthen their competitive position, and have built a culture that will sit well with ours. The Wednesday Agency Group will complement our existing offer beautifully he ended. Jens Grede and Erik Torstensson, Co-founders of Wednesday, will continue to lead the creative agency, together with Glenn Jones, new CEO and Ian Schatzberg, President. “Together with BBDO, we can deliver a tailored best-in-class creative service on a global basis. We could not imagine a better partner to our agency, people and clients” explained Torstensson.
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