MERCADEO Versión en español
Cannes Lions Festivals bet on NCM as new official representative in the U.S.
Manuela Walfenzao| 12 de enero de 2016
The Cannes Lions Creativity Festivals announced that Americas largest cinema advertising network, National CineMedia (NCM), was chosen as its official representative in the U.S.Philip Thomas, CEO of Cannes Lions Festivals, explained that they have a network of representatives in 90 countries and that their role within their own markets is essential for all the creative community. “Were delighted to be able to welcome NCM to that team. Their knowledge and expertise, along with a passion for and understanding of what we do is second to none” he added.NCM helps brands to be included in the films that the entire nation is talking about. More than 700 viewers annually enjoy NCM´s FirstLook pre-show, where premium video content and creative advertising are projected in 20,050 movie screens in 1,600 theaters in 187 designated market areas in the U.S. NCM Digital goes beyond the big screen, extending ad campaigns to online and mobile marketing programs.”NCM as a company has always been dedicated to featuring the best of advertising alongside the best of Hollywood. As a leader in todays evolving video media landscape, we are thrilled to have this chance to work with Americas creative community to help bring their work to the global stage of the Lions Festivals” said Cliff Marks, President of Sales and Marketing at NCM. NCM is replacing USA TODAY, who represented Lions Festivals for more than 10 years.
