MERCADEO Versión en español
Silvina Soto of Rigth Cut Media: Was very rewarding editing Billete for H&R Block with one of the most important Latin music stars
21 de enero de 2016
En el spot, el cantante Wisin anima a los hispanos a presentar sus declaraciones y visitar las oficinas de H&R Block
H&R Block released its most recent campaign called {Billete;www.produ.com/publicidad/videos/index.html?Noti=10412} which featured Wisin -one of the most popular Latin urban music talent- as leading star. Advertising agency MARCA was responsible for the project and Right Cut Media for postproduction. Silvina Soto, Senior Editor at Right Cut Media who leaded the project, told PRODU that editing the commercials not chronologically allowed more freedom to include better images and to present it in videoclip format. For the spot, Wisin re-recorded his famous song Piquete as Billete, with new lyrics proposed by the agency. “Working with MARCA is always a pleasure due to the type of projects they propose. The material we used was very good and the challenge was to produce pieces with an equilibrium between music, the best of the singer in each moment, and the communication proposal that H&R Block wanted to offer” she explained. She added that “editing a commercial with one of the most important Latin music stars was very rewarding.” Carolina Paparo, Producer and Postproduction Coordinator at Right Cut Media said that this was a very innovative campaign for H&R Block. “Apart of being the years most important campaign for the brands communication, by using a totally disruptive video the goal was to break communication standards that the company commonly used”. In the spot, Wisin encourages Latinos to file their taxes early and walk in for a chance at the daily drawing.
