La agencia Mullen Lowe mostrará toda la elegancia del nuevo Acura NSX en el evento
The Super Bowl, one of the most important sports events in the year, is just around the corner and great brands don´t want to miss the opportunity to make a millionaire touch down with the broadcast of the NFL championship on TV. A total of 26 brands are betting on the success of their advertisements on Sunday January 7th. Honda already reserved its spot in the Levis Stadium in Santa Clara California, to promote their new Acura NSX created by the Mullen Lowe agency. Anheuser-Busch InBev is expected to announce the Budweiser (Anomaly), Bud Light (Wieden & Kennedy) and Shock Top brands. Avocados from Mexico, will present its spot with creativity by GSD&M and media management by Havas Media.Buick from General Motors will be present with creativity by Leo Burnett Detroit, whereas Colgate from Colgate-Palmolive, will launch a spot to raise awareness on the importance of not wasting water. It is an adaptation from Y&R Peru.Another brand that will be present in the event is Coca-Cola, and Doritos (PepsiCos Frito-Lay) will launch as usual, the winner of the Crash the Super Bowl competition.Advertisers have paid up to US$5 million for 30 seconds during the game, a record sum in the history of TV in the U.S. This year, the event is expected to generate US$400 million, with almost 50 total minutes of commercials, according to the firm Kantar Media.
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