MERCADEO Versión en español
Cannes Lions Festival honors Marcello Serpa with the Lion of Saint Marks
11 de febrero de 2016
Serpa: Este premio es como una inyección de adrenalina directo al ego
The Cannes Lions International Festival will honor the renowned Brazilian creative with the Lion of Saint Mark in this year´s edition. The award is granted to individuals who have made significant and outstanding contributions to creativity in the industry.”Marcellos achievements are known over the world, but perhaps most notably he was responsible for taking home Latin Americas first Grand Prix in 1993. Hes since served on juries four times, twice as president, and during his tenure, AlmapBBDO won Agency of the Year three times” said Philip Thomas, CEO, Cannes Lions.”I feel honored, and extremely happy to be recognized as a stand-out within the industry. This award is like giving a shot of adrenaline directly into the ego of anyone in the business” expressed Serpa about winning the award.After his success in GGK, DPZ and DM9, Serpa moved on to AlmapBBDO in 1993, where, together with José Luiz Madeira, they led the agency to become one of the most successful in São Paulo. More than two decades later, Serpa is acknowledged as the most awarded art director in Brazil, having won more than 160 Lions. His Grand Prix winning work includes the 1993 print campaign for Guarana and the 2010 print campaign for Billboard, Britney, Eminem, Marilyn, Bono and Amy. Serpa will be presented with the Lion of St. Mark during the awards ceremony on Saturday June 25th, in Cannes, France.
