MERCADEO Versión en español
Manny Ruiz of Hispanicize: This year’s event will have more research and will focus on millenials
17 de febrero de 2016
Manny Ruiz, Chairman, Founder and Creative Director of the Hispanicize platforms said to PRODU that this year’s Hispanicize edition will serve to present research about millennials and for brands to continue with the traditional launching new initiative for the Hispanic market. He explained that this years event will have innovations such as the content association between Hispanicize and Geoscape. “This partnership will provide greater content quantity because it represents the conferences target.” He added: “We have research content, for example main reports like the one of Alma which will show who influences Hispanic teenagers. Sensis agency will unveil its national survey about millennials buying behavior.” Hispanicize 2016 conference will take place between April 4 to 8 with different sessions such as the using humor as marketing, also study cases presented by companies like Prudential Financial, State Farm, Toyota and Unilever, among others. The event will host the second edition of the Tecla Awards, known as the “Oscars” of the multicultural digital influencers in social media, entertainment and marketing. More than 3,000 participants are expected for the 2016 Hispanicize conference coming from sectors such as social media, journalism, marketing, cinema and entrepreneurs, and its main sponsor is Prudential Financial.
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