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López Negrete Communications breaks record in the Houston Chapter Awards
Manuela Walfenzao| 23 de febrero de 2016
López Negrete: Lo más importante es que estas piezas tuvieron un gran desempeño en el mercado
Lopez Negrete Communications won 34 American Advertising Federation – Houston Chapter Awards, including a Best in Show in the Broadcast for their De lo ordinario a lo extraordinario campaign for Fiat Chrysler 200. This marks the thirteenth consecutive year that the agency has earned Best in Show awards. The winning campaign features Gael García Bernal in four spots aired in national television. The commercials use humor, cultural cues and a spirit of individuality. Other awards given to the agency include the Brett Elliott Award for Excellence in Copywriting and the Special Judges Award for Excellence in Art Direction, both for Salt of the Earth, another campaign for Fiat Chrysler Automobiles. Salt of the Earth encompasses three TV spots that show the Latinos day to day effort to build a bright future for their families. “This is a very proud moment for us as an agency. Weve had a fantastic run earning Best in Show nods in different categories throughout our 30 years, and to receive our thirteenth consecutive Best in Show is very rewarding” said Alex López Negrete, President and CEO of the agency. “Our continued success couldnt be possible without our clients, our suppliers and everyone who made the work possible, and were very grateful for each and every one. Most importantly is that the winning work performed extremely well in the marketplace.”
