Fisher-Price launches a collaborative short film that links playtime with learning

A Film By You is a collaborative short film made by Fisher Price with the images shared by 25 families worldwide on the brand’s Facebook profile. The video shows the development of a child’s first five years from his own point of view. The short film was launched on Thursday, March 17th.”This short film celebrates the fact that parents increase their children’s potential through games” stated Jean McKenzie, EVP at Fisher-Price Global Brands. “To offer children time to play culminates in a happy childhood experience and above all, leads to healthy development. To take part in playful interaction since birth helps children develop cognitive abilities, trust, social ties and many other aspects of growth that prepare them for the first day of school.”The film was created to highlight the fundamental role parents play since birth in waking up their children’s natural curiosity and boosting their development in a playful environment.Fisher-Price launched the piece on Facebook, Instagram and Twitter as part of their campaign You are the Best Possible Start. The brand invited parents in 13 countries to share videos on their childrens’ daily adventures. At the end of each week, they published videos on their Facebook profile with the best contents of that week.