Marta Insua, VP Strategic Insights de ALMA
On the second day of Hispanicize 2016, the Hispanic agency ALMA will unveil relevant findings about Hispanic teenagers, who will take the place in the future of the current millennials and have been called Generation Z. “By getting to know them ahead of time, we can gather the intelligence and insights we need to prepare for the next generation in marketing” said Marta Insua, CCO at ALMA. Taking a step forward regarding studies about this target and taking into account that it’s time to know the particular characteristics of Generation Z, ALMA did a complete study about this demographic’s tastes and habits. This information will surely be needed by all brands and marketing specialist in a not too distant future. “There is going to be a lot of buzz about this session because were talking about the generation of Hispanics that will be even more influential in how brands, politicians and other organizations operate” said Manny Ruiz, Founder and Chairman of Hispanicize.
