MERCADEO Versión en español
Luis Balaguer of LatinWe: We no longer watch TV stations, now we only watch shows
20 de abril de 2016
For Luis Balaguer, Founder and CEO at Latin World Entertainment (LatinWE) todays reality is that millennials changed how traditional media is consumed. They cease to be passive consumers of TV chains vertical programming to become active in choosing the content they enjoy, mainly on the digital platform. “We no longer see TV stations, now we only watch shows” Balaguer said. Balaguer said during the 20th annual AHAA conference that the formula of using influencers in this media provides brands with tangible organic results. “The influencer and the brand must create a true marriage, where there must be mutual trust in order to accomplish the goal both have, thereby they must have a clear and very honest conversation. The brand must be very clear in its goals -without putting a straightjacket on the influencer- and the influencer must translate them into his authentic language so the audience receives them in a positive way” said Balaguer to PRODU. Balaguer shared the panel with Ariadna Gutiérrez, Miss Colombia 2014 via Skype from Mexico, and with Juan Pablo Zurita, who is rated as number one in Vine and Snapchat Latin America. Both Zurita and Gutiérrez agree about the need of talking in their style, with their own language, because is vital to be authentic for their audience which requires for them to really trust the brand. Both influencers have dismissed important businesses deals regarding them unsuitable for their personal brand.
