MERCADEO Versión en español
Sir Paul McCartney inspires Dieste with #MyMartha for DPA
26 de abril de 2016
La campaña se inspira en la canción Martha my dear
Dieste continues its digital approach for Dallas Pets Alive (DPA) -U.S. a foundation focused in promoting and providing the resources, education and programs needed to eliminate the killing of companion animals- by launching its most recent campaign: {#MyMartha;www.produ.com/publicidad/videos/index.html?Noti=10891} about one of the memorable songs by Sir Paul McCartney. The Hispanic agency developed a web site and relied on the legendary Beatles song. Users can share the story of McCartheys song using the Marthas video hashtag, promoting DPAs goal via social networks encouraging the adoption of homeless dogs. This new campaign approach aims to remind people the influence of pets in their masters lives and the beauty of adopting a rescued pet. The concept inspires in the iconic singer Paul McCartney and his song Martha My Dear, dedicated to his beloved dog, an old English Sheepdog.
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