MERCADEO Versión en español
Sensis released its fifth wave of the Hispanic Millennial Project focused in mobile and social networks
Manuela Walfenzao| 2 de mayo de 2016
The Hispanic Millennial Project is a joint research study by multicultural advertising agency Sensis and the market research firm ThinkNow Research aiming to understand U.S. millennials consumption habits. The findings of this fifth part of the research -centered on mobile and social networks- are an important tool for advertisers targeting this demographic. According to the study, Hispanic millennials respond more favorably to visual rather than textual content. For instance, Instagram is far more popular than Twitter when it comes to overall usage by Hispanic millennials. The report suggests marketers and brands to experiment with emerging social networks in order to reach this demographic group. Facebook is the most popular and consolidated, but the study shows that younger millennials preference is changing to new social platforms that allow them to maintain more privacy. For brands this presents additional opportunities to connect more with the youth. To get news and information, Hispanic millennials are moving beyond the traditional media mainstream. Many consume news through YouTube, which opens an extraordinary door to produce exclusive content regarding this platform with the purpose of having back and forth conversations with their viewers. For The Hispanic Millennial Project is time to create new news networks for social platforms.
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