MERCADEO Versión en español
Ciro Sarmiento of Dieste: We need campaigns with a purpose to society
4 de mayo de 2016
Ciro Sarmiento, CCO de Dieste
“Being part of this industry holds a great responsibility to society” said Ciro Sarmiento CCO at Dieste regarding his work with Dallas Pets Alive (DPA), a U.S. foundation focused in promoting and providing the resources, education and programs needed to eliminate the killing of companion animals. Sarmiento feels proud that advertising has the power to save lives and said: “We need to create campaigns with a purpose to society.” The key of DPAs campaign was ideas simplicity, according to Sarmiento. “Capitalizing culture aspects using celebrities and Trending Topics, and aspects already common to people, aided in the great resonance of the campaign and, at the end, will help in saving animals lives.” Among the Hispanic agencys efforts for the foundation are the development of a {web site;http://www.mymartha.pet} and lauching the {#MyMartha;www.produ.com/publicidad/videos/index.html?Noti=10891} campaign inspired in Sir Paul McCartneys song. This initiative encouraged users to share their story using the video hashtag and distributing it in all the DPA channels to promote homeless dog adoptions. This new campaign approach aims to remind people the influence of pets in their masters lives and the beauty of adopting a rescued pet.
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