We Believers unveils the self-confidence test for Volvo

We Believers released its most recent work for the North Miami Volvo’s called: {The self-confidence test;www.produ.com/publicidad/videos/index.html?Noti=10985}. “This is a sample of the type of risks a brand can take when it truly feels sure of itself and has something to offer” said Gustavo Lauria, Co-Founder and CCO at We Believers. During the Presidents’ day sale, Volvos’s dealers displayed in one location BMW’s SUV, Mercedes and Audi so these brands potential buyers could compare them and discover the advantages of the new Volvo XC90. This activation was promoted using Google ads, YouTube prerolls and online banners. During the promotion the number of visits to the dealers tripled and sales soared 47%. The spot was directed by Nelson Cabrera and Cherry Sundae Media was the Producer.